Animation Series to explain S&P Global Ratings business. The challenge was to tell complex ideas in a simple and easy-to-understand format.
My Role:
Concept Developments
Storyboard
Illustration
Storyboard
Illustration
The Team:
Cathy (CD)
Yu (AD)
Paul D. (Motion)
Yu (AD)
Paul D. (Motion)
Storyboard for Episode 1: What is a Rating?
Episode 1: What is a Rating?
Storyboard for Episode 2: Why Are Credit Ratings Useful?
Episode 2: Why Are Credit Ratings Useful?
Storyboard for Episode 4: How Can a Credit Rating Help Access Additional Source of Funding
Episode 4: How Can a Credit Rating Help Access Additional Source of Funding
Storyboard for Episode 6: Why Get a Credit Rating from S&P Global Ratings?
Episode 6: Why Get a Credit Rating from S&P Global Ratings?